1. What is the author's understanding of convergence culture?
According to the author, convergence culture has to do with the circulation of media content and the response that it gets from the audience and the contributions that they give to result in more creative media products that appeal more to an audience.
2. What is creative engagement?
The audience connects with whatever form of media that information is coming out on and will respond with meaningful activity that can either help or hurt a product. This will also help advertisers with what they should do next.
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